When marketing a small business like yours, having a website is essential because it’s generally the first place people go when they want to learn about you.

But how well does your website work by informing customers – especially potential customers – about how you can help them? Is it generating business for you? Is it staying current with web design strategies? Is it responsive?

Your small business website is essential because it’s the first place people go to learn about you.

If you answered “no” to any of these questions, then it’s time to reassess your website and make it a valuable small business marketing tool.

While there are many components to a well-designed website that drives business your way, here are five key elements to help turn site visitors into customers.

Click-to-call contact

Cell phones are everywhere, and 89 percent of smartphone owners use theirs to access websites – including yours. And they’re likely having an immediate need for glass repair. So, one-touch contact capability makes it much easier for customers to contact you.

Easy-to-find contact information

Speaking of customers contacting you, simplify their ability to get in touch with you. Place your phone number and address on every page of your site, so customers can quickly and easily contact you so you can start helping them.

Plus, on your main Contact page, you should at least have your email address (an email form is even better), along with your social media icons so people can connect with you beyond your website.

Responsive design

You need to make your site mobile-friendly as well. With all those smartphone owners, and many others using tablets, designing a site that works on their different-sized screens is critical.

Responsive design allows the site to maintain its readability on smaller screens, so customers can still see all the important information you want them to. Your customers are mobile and on-the-go, so designing a site so its usability stays intact on any device will make them more likely to go to you for glass repair help.

Relevant content

Be authentic. Don’t talk AT your site visitors, talk TO them.

Seems like a no-brainer, doesn’t it? Still, many sites fail to provide content that’s focused on the user, which causes the user to go elsewhere. The goal of relevant content is to be authentic; don’t talk AT your site visitors, talk TO them. Your site should focus on your customers and how you can benefit them, and not focus on how wonderful you are.

You need to connect with your customers, and let them know what you, your site, and your business can do for them. Write in a simple, straightforward voice, not one filled with business jargon or big, pompous words.

Keywords and SEO

The words your site should be filled with are keywords. That’s where SEO (Search Engine Optimization) comes in handy. Since so much web traffic comes from search engines, your site needs to be optimized for searching so it sends lots of visitors your way. This also includes doing some keyword research to help you focus your content on the things your site visitors care about, not what you think they should care about.

By making sure your website contains these five essential elements, you’ll be well on your way to making your small business Internet marketing more effective – and profitable.